To Infuse Or Not To Infuse

When it comes to consuming spirits such as whiskey, rum, tequila,.adding a mix changes the aroma and flavour to create a cocktail versus straight up!

Since the beginning people have found ways in creating new cocktail experiences by introducing flavours to excite the taste palette.

To most people having a straight shot of whiskey, rum, tequila, etc., is not desirable and their first impressions are “no way or I’ll have it with pop or soda please”. One of the reason for adding mixes to hard alcohol is two fold; the mix softens the harshness of the spirit.

Smoke infusion enhances the flavour of the spirit. Smoke infusion does not mask the whiskey, scotch, rum, tequila, or gin flavours, it enhances flavour of the spirit. The smoke infusion process explodes the pallet and senses with aroma and softens the spirits bitterness (considered “the burn”), by turning it into an enjoyable flavour with no mix.